Three Parts To The Creative Industry:
Originators
Experience
creators – selling a lifestyle
Content producers
– e.g. photographer who is selling someone else’s product
The Creative World is based upon innovation, talent, creativity
The creative industry is estimated to be worth £71.4 billion to the UK economy, it generates £8m per hour. This has lead to a 15.6% growth rate since 2008. Its created 1.6 million jobs.
Fashion is worth £26billion to the economy, this supports 797000
jobs(2014)
Employees wage
income is estimated to have risen to over 46 billion
an increase of
23% since 2009
(source oxford
economics 2014)
Little and Large:
84% of creative
business have less than 10 people
2% have more than 100
people
60% of design
business are less than 5 people
34% of people that work in the industry are self employed
Graduating:
48% portfolio
working and other activities
23% self
employed/ freelance
18% running own
business
44% want to have
own business
What 21st Century Skills Employers Want:
Creativity and
innovation
Communication and
collaboration
Research and
information
Digital
citizenship
Attention to
detail
Employee Skills Required:
Innovative
Self motivated
The 4 c’s-
critical thinking, communications, collaborations, creativity
Global awareness
Is able to work with others
Respects individual diversity
Effective
listener
Prioritise, plan
and manage information
Work positively
and ethnically
Has good time management
Participate
actively
Business Model:
Exploration of
content
Exploration of us
Exploration of
data
We are the
traders, communicators and distributors (by sharing online or comment)
We can build or
destroy a business the control is in
the hands of many
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